Tag: ethnographer

Entering the Ogre’s Cave: Book Castle’s Movie World

Metaphors can be a tool for building strong visual connections and entertain. I’ve thought often about this gem of a store that I found hidden in the most unlikely place. What follows is my attempt to bring to life the emotional links to a place worth visiting if you’re ever in downtown Burbank, CA. Book …

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Artful view of Book Inc.

The Bookstore Ethnographer by John McCarthy Every bookstore has character. That’s what engages or deters customers from frequent visitation. Some are polished formal affairs that feel like a museum or perhaps an art gallery—look but don’t touch. While others may be rustic family affairs where the shopkeepers are boisterous, compelling visitors to engage them in …

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