Steps to Midnight

Breaching the thick silence hanging in the air, Felicity Marcum opens her car door. A shiver strolls across her exposed skin, and her heart pounds. Her feet to the ground she takes one last glance over her shoulder to the gate that reads, Last Chance Cemetery. The light in its center, or what she assumes is the center, is her only choice to seek out salvation from a walk into town. If the town is close by.

White knuckles grip the car door as she pulls herself up to stand. Pain is a hiss across her lips as a hoot startles her, and her full weight bears down on her leg. Breaths tear through her nose as the ache settles into her bones. Snapshots of her mangled knee flash in her head. She mentally shakes the images to scatter them from her memory, but she never forgets the pain that one distracted smile caused. What Felicity needs to do is ignore the past and think about finding a cell signal to call a place to fix her car. This whole area seems to be a dead zone. She snorts at the thought.

A frown pulls down on her face. “Stupid bucket of junk. I should have replaced you when I had the chance.”

Felicity steps away and pushes the door shut, the eerie whine and screech ending with brittle metal slamming into metal. Her stomach churns with acidic indecision. Should she take the road on foot to the nearest gas station? Or should she chance following the light into the cemetery? She exhausts a breath. Felicity knows she can’t walk far on her stupid knee.

“Cemetery it is.”

The night gives sparse injections of light. Dark, menacing shadows hide the dead all around her as she searches for any signs of life past the tall, menacing bars of the gate.

“Hello?” she says just above a whisper. “Anyone alive out there.” She snickers this time. At least she can find some humor in the day that keeps on giving.

Gripping her threadbare jacket, she pulls the edges together worrying her thumbs across the space where the buttons should be. Felicity eyes the towering gate and takes a step. Her gut tells her this decision is going to twist a fork in the road, making what should be a trip from point a to point b something impassible. She’s scared. And the feeling isn’t going away. It’s churning up feelings that she thought she had dealt with. She shakes her head. “Like the Nike commercial,” says Fel, “Just do it!”

With no flashlight and the sliver of moon dropping toward the silhouette of tombstones Felicity’s confidence in her choice diminishes. Each step she takes she makes with care so she doesn’t trip. She stops to lean on one of the headstones to rest. Did she really see the light from the house? She looks at it again. She gasps when the light flickers and then dies.

“Shit!” She looks frantically around wondering what happened, as if some giant switch would appear so she could turn on the light. “Keep moving, Fel,” she whispers. “You’ll get where you need to go,” she repeated until she believed it or kept repeating it that is.

Felicity let go of the stone blowing warm air into her cold hands. She headed the direction the light had extinguished.

“The caretakers just in bed,” she said to the dead. “I’ll go to the house, he’ll let me in, and I can call for a tow truck, and then I’ll be able to get to my destination by morning.”

With each step, her focus is to keep her weight off her not so healed knee, her hobble is even more pronounced and her concentration on the bad knee so great she misses a large divot in the ground.

A scream cracks through the cold air, and she hits the ground hard as she twists around trying to avoid landing on her bad knee, instead, twisting her ankle on her good leg. Felicity’s whimper clogs her throat. She holds herself off her knee wresting on three limbs while she catches the wind she knocked out of her lungs.

“Stupid Felicity, stupid.” She squeezes her eyes shut holding back her tears because they’re of no use. “I should have taken the train.”

She grabs onto the nearest angel’s wing and brings herself back up to sit with her back to a head stone. She rotates her ankle and grunts through the movement. It hurts like hell but it’s doable. Using the angle’s wings again, she helps herself up, grits her teeth, and limps like a zombie looking for its next meal. She must look ridiculous she thinks to herself. Hysterical laughter launches out of her mouth and echoes throughout the graves bouncing back like a hoard of spirits zeroing in on her. It makes her shiver, but she ignores the chill and keeps on moving.

Walking around an ornate and very large stone monument—she looks at the carved words—dedicated to someone who must have been exorbitantly rich, Felicity comes to a sudden stop. The clouds have spilt apart, the moon shining down making the edges of the monuments glow in an unnerving light. But what makes her freeze is the movement from a shadow silhouetted by the same light. It’s not enough to see who it is but Felicity’s instincts tell her to keep quiet.

Felicity swallows hard and tries to regulate her breathing. She watches and waits to see what the large figure does. A hand reaches out and touches one of the grave stones. Who was the person that lies beneath his feet? She assumes it’s a ‘he’ standing there. The figure is significant. He seems to tower over her. There’s whispering, but she can’t hear what he’s saying. Felicity knows it is a man now. The voice is in too deep of a tone for a woman. She wants to take a step back. His size and that low voice make her nervous. But she doesn’t dare move.

An alarm blares form her coat. “Ahhh!” It’s her alarm. Fingers reach into her pocket for her phone, which had no signal earlier—the reason she couldn’t call anyone to get a tow truck.

She’d set it to remind herself that she had thirty minutes until midnight to get to her destination per her grandmother’s instructions. For the life of her Felicity doesn’t know why she still listens to the old woman, but when she speaks, all in her family listen. Felicity was to be in the small town of Humble by midnight, so that’s what she was doing. The woman is crazy, but she has a way. She knows things.

She slaps at it to get the alarm to shut off and hits the flashlight app instead.

“The flashlight app. Why didn’t I think of that earlier?”

Movement in the grass ahead of her reminds her she’s not alone. She brings up the light, and it shines on the huge goliath of a man a few yards away. His arm goes up to block his face, and he freezes.

“Don’t move! I have mace.” She does, but it’s in her car. “Crap.”

“You want to shine that damn thing somewhere else?” His words vibrate with almost a growl.

The words he says don’t really resonate though, and the rumbling tenor in his voice sings through Fel’s body like the purest chord lighting her up everywhere it touches. But then she realizes she’s in a graveyard with a strange giant of a man that could really do some damage, and she decides that it’s a good idea to direct the light somewhere else. She shifts it down so it’s not in his eyes but on him enough that she feels she could blind him again if she needs to.

Redirected the lights shows he’s holding a wreath at least three times as large as the engraved headstone he stands near. When she looks up again, the man’s body faces the grave but his face is at an angle such that the moon hits it just right and his eyes seem to glow. And his eyes are staring at her.

“Oh my,” she whispers, covering her mouth, the words and the sexual inflection she’s projecting toward this man coming out in full force, not appropriate for the mood of the hour.

He doesn’t say anything, and their gazes remain locked. Felicity’s body jerks when he says, “Your alarm’s still beeping.”

“Oh.” She unfreezes and turns it off. When she looks back up, he’s gone. She turns with unsteady movements searching but doesn’t see where he’s gone. “What the hell.” She turns again. “Ow. Stupid knee.” She looks around again. “Hello,” she yells. “I could use some help.”

There’s no response. “Jerk.”

She needs to keep moving, but before she does, she sees the wreath left at the grave. Grabbing her now remembered flashlight app she reads the inscription. “Beloved wife. 1984-2016. May you find what you were looking for.” What an odd epitaph.

She shakes off the sad feelings that the words invoke and then she gets angry. Didn’t the guy wonder why she was out here close to midnight?

“Fine!” she shouts to the world at large. The world hasn’t been that good to her in the first place. “But dammit, throw me a bone here.”

No answer.

She limps forward more determined than ever to get to the house. It isn’t like she has anywhere else to go…like the town thirty minutes away. Her grandmother always said she was traveling a new road soon. Felicity laughs so loud she stirs something in a bush, and it makes her stumble as the little critter races for cover. Her hand catches on a stone. She doesn’t fall. A breath huffs out, and Felicity keeps going.

Right before her grandmother stomped into the spiritual store they co-owned, Enchanted Glen, the stomping coming from the use of a cane she did not need, she had just returned from the grocers to the apartment she shared with her boyfriend. There had been an eviction notice on the door. Groceries in hand she did a little stomping and saw said boyfriend entangled with a blond that was not her. “What the hell,” she’d said. She hadn’t even yelled at him more surprised than anything. “You said you paid the rent.” He’d stood there with his mouth open which had a slight smile on it. He had probably been waiting for a pulling-the-hair-drag-down-fight with the girl in his arms. She hadn’t really cared. She’d been his roommate more than less. They hadn’t had sex but a handful of times since her car accident. He’d told her that he’d gotten another place to live, which she’d seen on the smirking blonds face. Felicity’s mind had been blank at that point. She hadn’t cared about food, not her job, not even her boyfriend. He had been a placeholder, really.

Her life isn’t moving forward or back unless you count her steps toward the elusive house she’s heading toward. Every time she thinks of the future, she feels more like she’s sinking, hoping for something to jump out of the proverbial dense woods of her reality that surrounds her dragging her in the right direction out of the mire that keeps pulling her under.

Felicity sighs at the memories folding over in her mind and keeps limping toward her destination. Lifting her face to the moon soaking in white light that gleams down on her, she is energized by its majesty. The darkness is what she’s afraid of more. The bleakness of it.

A year ago, her crushed car trapped for hours it seemed, her knee crushed, night falling over her as lethargy from all her wounds and blood loss covered her like a leaden blanket, swallowing her up in a mindless darkness.

“Oh, Jesus,” she exclaimed when she finally looked up.

A white Queen Ann style house a colossal slice of history cast in shadows comes into view as she tops a hill. Row after row of headstones strangles the house in ever tightening circles. She looks around noticing now that the path she’s walking is a ripple of graves from the center of the cemetery and as she moves forward taking the last step, her hand grabbing the newel post, she feels the power of it deep in her bones past her pain and the past. Like the power is centering her bringing her to the present.

Felicity breathes deep trying not to whimper as she lifts her leg to reach the next step and then the next. Reaching the door, she lifts her hand to knock but just as she does the moon shines on the center knocker, an open mouths skeleton holding a crystal stone in its giant jaws. She looks closer. Is it a wolf’s skeleton? The shudder she feels race down her spine is not welcome. As she stares at it, she feels the hum start to echo inside her, and it takes its cadence and changes her own. Her heart finds the rhythm easily which makes her nerves skitter. She looks over her shoulder. It feels like someone is watching her, eyes everywhere.

Grandma said to be at the rendezvous point at midnight. Felicity looks down at her watch just as her hand lifts the ornate knocker. Before she has time to react the knocker comes down, and the digits on her clock click over to midnight. She thinks maybe her grandmother lied and this is really her destination. Her destiny.

The hum under her skin feels bigger, somehow louder, and she knocks again. And again, until her hand is gripping the knocker so tightly she thinks her fingers will never release it.

This time she does whimper, confused, scared. The lights turn on, and she blinks. The door opens, but her hand is still on the knocker. She stumbles across the threshold, and three things happen she never thought would. One, arms wrap around so securely and strong, they feel so good she never wants them to let go. Two, the pain in her knee is so excruciating that she’s not walking anymore, she really does need to be held and carried someplace to lay down. And three, when she looks up into the face the bright light covers, she gasps.

“You,” Felicity says, the words so small she barely can hear them herself.

The man, holding her, gazes down into her eyes with an intensity that shakes her to the core. It’s the man from the cemetery.

Not only is he the man from the cemetery, but now that she sees him in the stark light, he’s the same man that a year ago changed her life forever. All because of a smile, another driver’s carelessness, and bad timing.

“Do I know you?” The man says, and his eyes narrow in what she suspects is confusion.

Hysterical laughter floats into the room from her mouth causing the man to smile. It’s stunning making her body heat up like a summer storm waiting to rain down on him.

“No,” she whispers. The man brings her to standing. “Ow,” she says when her weight hits her bad leg. And then just like in all her fantasies, the stranger lifts her up carrying her to a sofa in the next room gently sitting her down. But it’s not to sit her on the sofa. Because she can’t sit on the sofa if he’s still holding her on his lap.

She figures at this point she must be dreaming because things like this don’t happen to her.

The Top Score

Lists, rankings and ratings eliminate some of the guesswork in life. For example, instead of chancing a bad experience, I check rating websites for a restaurant, a movie or even a church. Goodreads and other online forums allow readers to post comments and ratings about novels or collections of stories. How would the general population rank Chekhov’s short stories?  The half-dozen books on my desk about Chekhov or Chekhov’s anthologies are the old way of researching. I need guidance on where to begin, what is considered the best of Chekhov and how to do all of this in the quickest amount of time.

An Editor’s Choice

Books like The Essential Tales of Chekhov edited by Richard Ford offer a method for reading the best of Checkhov. Ford, a temporary Michigan transplant from the South, attended Michigan State University and writes in his  introduction to the Chekhov anthology that Chekhov is a writer for adults. Chekhov’s most frequent themes of adultery, poverty and illness are not exactly the hero’s journey that Hollywood pumps into most movies. Chekhov’s plots pale and blur while his characters are noteworthy. My Russian dentist who inspired this literary trek says Chekhov descriptions, such as in “A Man with a Case,” have become Russian cultural references for describing personality types. After reading every Chekhov story, Richard Ford chose his favorites. He admits to adding a few stories that were not as polished and complete as Chekhov’s later works. In Ford’s opinion, “The Lady and the Dog” is one of Chekhov’s finest short stories.

Ranker.com

Since I read Ford’s number one pick, I wanted to compare other lists. ListVerse.com which compiles top ten lists of the bizarre to scientific failed in the literary realm with only three lists:

Top Ten Books of All Time (#9 The Stories of Anton Chekhov)

Top Ten Greatest Writers (#3 Pushkin with Russian runner ups of Tolstoy, Chekhov and Dostoyevsky)

Ten More Strange Moments In the History of the Novel Awards (no Russians until 1933)

My prize discovery is Ranker.com. This website allows viewers to vote for their favorites on people, entertainment, sports, culture and videos. Curious if the general public could be trusted to rank a literary giant like Chekhov, I find the ratings are generous for a guy who died in 1904. Here are the lists containing Anton Chekhov:

Best Anton Chekhov Short Stories

The Best Writers of All Time (#25 Chekhov)

Best Novelist of All time (#50 Chekhov)

Best Short Story Writers of All time (#3 Chekhov)

Dying Words Last Spoken by Famous People (#69 Chekhov)

The Greatest Playwrights in History (#2 Chekhov)

The Best Russian Authors (#3 Chekhov)

The Hottest Dead Writer (#3 Chekhov)

Every Person Who Has Been immortalized in a Google Doodle

I confess to spending more time on Ranker.com than in Chekhov’s actual writings. In regards to the primary mission of finding Chekhov’s best short stories, the survey says . . . the following stories received the most votes:

The Lady and the Dog (18 pages written 1889)

The Bet (9 pages written 1888)

Ward No. 6 (48 pages written 1892)

The Death of a Clerk (4 pages written 1883)

Misery (6 pages written 1886)

Fast Pass to Chekhov

If narrowing the reading to a handful of stories is still too much, then do what theme parks call the “fast pass.” Similar to a theme park’s shorter line, this method makes the classics very easy, fast and fun. I can listen to more stories than I have time to read.

The Duel (an independent film made in 2010 with an 81% on the Tomatometer)

“The Bet” (produced by ITV’s “The Short Story”)

The Seagull (a live performance by the Michigan Shakespeare Festival)

The Seagull  (a 1975 production with a Rotten Tomatoes Audience Score of 50%)

Both professional and school productions of Chekhov’s stories are found on YouTube.  Fans of silent movies will want to watch the short 2012 adaptation of Death of a Government Clerk by Ethan Unklesbay. Audio recordings are also on YouTube including the free online digital libraries of Librivox.org, read by volunteers. “Misery” is a good recording.

NPR produces Selected Shorts. The July 2017 program, hosted by Krista Tippett, begins with a Sherwood Anderson short story, continues to two poems by Tracy K. Smith and stories by David Whyte and Elizabeth Crane and finally ends with “An Enigmatic Nature” by Anton Chekhov. I veer off track to listen to Stephen King’s “Batman and Robin Have An Altercation.” This story is on Selected Shorts Too Hot For Radio. (I’m not counting this as a complete diversion because Stephen King’s Misery came to mind when I first saw the short story title of “Misery” by Chekhov.)

In conclusion, Chekhov’s short stories are for the reader to experience many times and in many ways. Ranker.com and Richard Ford helped begin my journey, but there are many stories remaining for me to enjoy. Each different story makes me fall a little bit more for the #3 Hottest Dead Writer.

Writing Contests

“Exercise the writing muscle every day, even if it is only a letter, notes, a title, a list,

a character sketch, a journal entry. Writers are like dancers, like athletes. Without that exercise, the muscles seize up.” — Jane Yolen

Add writing contests to the list of ways to exercise your writing muscle. You may want to be a novelist, but what’s wrong with getting your name out there by entering small contests? Even if you don’t win first place, second place, or honorable mention, entering a contest will prove that you can complete a story by a deadline.

If you don’t know where to find writing contests, below are a few suggestions.

Writersweekly.com has a 24-hour short story contest once each season every year. Entering costs only $5 per contest. The next contest will start on September 9, 2017. Check out their website for further details. http://writersweekly.com/

Rochester Writers’ 2017 Summer Writing Contest is calling for entries now. The deadline is September 1, 2017.

Categories: Poetry, Micro Fiction, First Page, Milestone Memory

Prizes: Cash Prizes will be awarded for 1st, 2nd, and 3rd Places in each category. In addition, Best of Show will receive a complimentary pass to a future Rochester Writers’ Conference. https://rochesterwriters.wordpress.com/writing-contest/

Writer’s Digest holds numerous writing contests: Self-Published eBook Awards, Popular Fiction Awards, Poetry Awards, Short Short Story Competition, Annual Writing Competition, Self-Published Book Awards. Check the website below for information.

http://www.writersdigest.com/writers-digest-competitions

You can find additional information in various writing magazines including Writer’s Digest, Poets and Writers, and The Writer Magazine. Find a contest that is reasonably priced, offers a cash prize, a critique of your work, or publication.

Exercising your writing muscles with contests can be rewarding.

Try it. I won the first place $100 prize, a third place, and an honorable mention by entering writing contests. I’ve kept for future reference several of my non-winning contest entries. Who knows? With careful editing, a better story could come from those efforts.

 

 

My Top Ten Favorite YouTube Gamers

Have you ever wanted to play a certain video game but didn’t have the time or motivation to go for it?  I know I have.  I found an answer to this dilemma with YouTube.  I started out by watching videos of entire games that I believed I would never play myself.  Gradually, I discovered enough likeable personalities, game vloggers, and highly creative YouTubers to compile a list.  I’d like to share with you my top ten favorite YouTube gamers.

10) RadBrad – RadBrad has the distinction of being one of the first gamers I discovered on YouTube, though I can’t recall what was the first game of which I saw him do a playthrough.  I thought him to be funny enough that I kept tuning back in to hear his commentary on a number of video games.  The one thing that keeps him from getting a higher spot on this list is that he doesn’t always finish the games he starts.  I suspect he makes a living playing video games based on how many videos he uploads on a weekly basis.  But I also imagine he doesn’t have enough time to see all these games through to the end.

9) Cloud8745 – When I took a video game design course in college, a classmate told me about one of the most sadistic games ever made – I Wanna Be the Guy – where just about every object in the game is designed to kill you.  Curiosity led me to look up the game online, which in turn led me to the YouTube videos of Cloud8745.  His unique commentary or rants on some of the game’s scenarios made me an instant fan of his.  Sadly, he has difficulty maintaining his own YouTube channel.  Many of the videos showcasing his gaming antics have been made available by fans of his.

8) Yeti112 – He is a YouTuber who has the distinction of making animated parodies of video games, particularly the Resident Evil series.  I’m not entirely sure how or when I stumbled across a video showcasing Yeti112’s work, but I found it highly entertaining and clever.  I especially love his ‘Resident Evil Stories’ series for their running gags and humorous situations.  While he doesn’t upload new videos that often, his work is unique enough that I get a kick out of it.

7) Jordan Underneath – I stumbled across Jordan Underneath due to our shared love of the Resident Evil series.  I was drawn to his honest critiques of the games and the monsters therein.  He can be counted on to give it to you straight instead of ranting or being preachy.  While I’ve enjoyed his videos pertaining to games he’s played, he has recently turned to making dark or surreal artistic videos instead.  I know he suffers from depression; though some of his recent videos have gotten me concerned about him, I’m glad to see he’s still going strong.

6) Dartigan – What makes Dartigan a unique YouTuber is that his videos consist primarily of him nitpicking the newest or most popular video games on the market.  Granted, I’ve seen other YouTubers who do the same thing, but I find Dartigan’s nitpicks more well thought out and humorous than most.  I routinely tune in to his channel to see whatever new game he’s scrutinizing.  One of my favorite video games to hear him pick apart would be Final Fantasy XIII.  I haven’t played this game myself, but it’s not necessary to understand most of the nitpicks.

5) Proton Jon & Superjeenius – If there’s one thing I love about watching gameplay videos on YouTube, it would be listening to the commentary of the player – the more humorous, the better.  Watching Proton Jon’s and Superjeenius’ playthrough of Resident Evil 5 is guaranteed to get me rolling on the floor laughing.  Whether it’s hearing Jon make a random reference to football – which a drinking game could easily be built around — or Superjeenius’ irrational fear of computer-generated spiders, I can always count on their videos to brighten my mood whenever I’m having a bad day.  For anyone who doesn’t want to see their run-through of the entire game, I would recommend checking out their top 20 best moments.  The one downside – this is the only co-op game I’ve seen them partner up on.  They play off each other so well that I wouldn’t mind seeing them team up for another video game.

4) ZackScottGames –  He is another active gamer whose commentary I enjoy, but I’m not sure which game led me to discover his channel.  I find ZackScottGames to be very personable and he has a laugh that I find infectious.  Though he gravitates more toward kid-oriented video games, he does occasionally work in a horror game.  My personal favorite videos are his highlights of Resident Evil: Revelations or Don’t Starve.  I also love that he ends each of his videos by introducing his two cats – one of which sadly passed away recently.  If you are looking for a fun YouTuber who can be counted on to provide a good laugh, he is definitely one to check out.

3) Jazzman1226 –  I don’t know if Jazzman1226 is a gamer per se, but he or she is a master of putting together musical tributes to video games or movies.  I love how this particular YouTuber edits together clips from the various Resident Evil games to match a particular song of his or her choosing.  Of all the fan-made music videos I’ve added to my personal YouTube playlist, the majority were created by Jazzman1226 (but shout-out to the runner-up, MrAlbertWesker0).  I look forward to whatever new tributes Jazzman1226 has in store, especially if they are on par with my particular faves of “Super Psycho Love,” “Something I Need,” “The Silence,” and “Unknown Soldier.”

2) Tipster – A prolific game vlogger I discovered just a month ago, Tipster earned a spot near the top of the list for the hot-off-the-presses news he provides about the gaming industry.  He is definitely a YouTuber worth checking out whether he’s relaying info about a new game console in the works or sharing his opinion of newly announced video games.  I don’t know of very many vloggers who are as active and comprehensive.

1) Radtv5150 (with Audemas) – As with the other game commentators who made the list, Radtv5150 is one to check out for a good laugh – especially when he does a co-op game with his buddy, Audemas.  What sets Rad’s videos apart from the rest is that he easily freaks out – in ways I find downright hysterical — when faced with video game creatures ranging from crocodiles to mutated monstrosities.  And Audemas will sometimes instigate a situation that gets his gaming partner, or both of them, killed.  What’s better is that Rad isn’t the best when it comes to aiming.  In his playthrough of Resident Evil 4, he even manages to miss a very large target with a rocket launcher.

The majority of unique personalities on this list can still provide a source of entertainment even if you’re not a gamer.  Whether you’d prefer exploring the creative artistry of Yeti112, Jordan Underneath, and Jazzman1226 or laughing at the comedy stylings of Proton Jon, Superjeenius, ZackScottGames, and Radtv5150, I would highly recommend checking out one or more of these channels.  I hope you found something on my list that appeals to you.

Editor’s Note: Author Promotion Strategies

Sisyphus, from Greek Mythology, rolls a boulder uphill for eternity. With each attempt, the boulder rolls back downhill and Sysyphus must start the task anew. This is the author’s task once a book is published.

Some authors think that the publisher does (or should do) most of the promotion to sell their books. They might reference the Bestseller’s List for authors who’s latest book cover is promoted in stores, mailers, and social media. Places like Barnes and Noble and Books A Million have posters of books and authors to entice shoppers. As of this writing, Amazon is promoting books recommended by their editors. How do these books get on the ad banner, much less make the list?

I don’t have the answer. My publisher for So All Can Learn: A Practical Guide to Differentiation (see description) has not told me, but is it her responsibility? The answer to that question is what I’ve been told by other authors before me, and when I did book publicity for a friend and excellent writer Phil Rosette: The best person to promote an author’s book is the author.

Publishers do promote the books. They have many that they must get air time on their website, mailings, and at the relevant book events. For most authors that’s as good as it gets. The few with high advances on royalties might get more investment in marketing. Again, a publisher has many books to promote. Considering the books you see on an end shelf, or display tables. Many are not rotated so that different authors are on display for the consumers. Likely, the same books will be presented week after week, because the publisher paid for the service. This practice is not exclusive to the book industry, as the same is found in many stores from clothes to groceries.

The author must be proactive in their book promotions. Sylvia Hubbard, author and book marketing coach, was once asked how long should an author promote their book? She responded (paraphrasing), how long do you want your book to be read?

If the best person to market and sell a book is the author, what should the author be doing? A few ideas include:

  1. Use social media to keep the book in people’s minds. Keep the message fresh. Connect the book content to events or special dates throughout each year.
  2. Share ideas and content that others would be interested, and find relevant ways to reference your book. For example, So All Can Learn can be purchased at Rowman & Littlefield for 20% off using the code: RLEGEN17 OR the Kindle version (as of this writing) is on sale for $9.99.
  3. Present at events such as conferences, stores, and schools. Again like item 2, use topics that interests potential buyers, and that also tie-in to your book.
  4. Recruit and invite people to read and write reviews for your book. Have them post the reviews where potential readers look, such as: Amazon, Good Reads, Barnes and Noble, and other sites. When potential buyers see that others have read your book and posted a positive review, they might be more likely to buy the book.
  5. Create a website for your book. Here is mine for So All Can Learn.
  6. Write a blog with new ideas and insights. Include links to your book. Write weekly, advice I’m working on for myself 😉
  7. Establish a listserv that you can share content you’ve posted on your blog and social media. Send out once a week or 2-3 times a month. Find the balance that works for you and your listserv. The key is content that they find relevant.
  8. Give your book to key influencers. If they like the book they might share it with their networks as recommendations.
  9. Use images related to your book where possible.

Many of these suggestions require you to put yourself out there. Some have suggested that self-promoting one’s book may be seen as negative. Who is best to sing the merits of a book other than the author? There may be a line between hard sell and convincing others that your book is worth the time. Being subtle all or most of the time will leave you with a dusty pile of untouched books. The result is that a publisher will wonder why you didn’t do more when sales are low. Most authors on the best sellers list started without name recognition, and had to become known. Those who were already known, likely had to establish themselves within their respective field. An author who chooses not to promote their book may become a best-kept secret, and lots of unsold books.

There are more ideas to try. This is a beginning. It will be time consuming, yet how important is your book? Catch your breath, and start rolling that boulder uphill–again, again, and again…