Category Archives: Publishing

Paper’s First Mass Extinction

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The digital age is upon us, it’s everywhere we look today. Literally, no industry is safe when doctors can now print 3-D parts for a heart valve repair minutes later. What possible chance do printed books have by the year 2025? Slim to none, sorry to say.

By then, publishers will only print Limited Edition books that authors and illustrators will sign and that collectors and fans will treat like trophies. Books will only be purchased – and thus printed – for their beauty or their collector appeal by 2025. Attractive, leather bindings with inlaid gold designs touting popular titles will command hundreds of dollars, but the “trade editions” will all be ninety-nine cent digital versions.

Text books – all learning material for that matter – will fall like dinosaurs during the first mass extinction of pulp. These books will die out because of their sheer weight alone, but so, too, will all sci-fi, suspense, mystery and romance stories. Novels will lose out because they hold no advantage on paper. They are more expensive and take longer for everyone involved, from author to publisher to seller to readers. In the end, economics rule. Without some other inherent value, there will be no reason to keep a novel once you’re done reading it. If that’s the case and e-books remain cheaper, then print is dead. Long live E!

Some genres should survive until 2025. Children’s books will still be in print because they are illustrated, but their days are numbered, too. Biographies with their childhood photographs, documents, maps, and other such supporting evidence have a home on the future bookshelf for those very reasons, at least for a while longer. Religious material will continue in print because you take this Book with you to Church to read along with the faithful. Even so, at some point, churches, too, will be distributing prayers, sermons and missals on e-readers left in the pews.

Cookbooks and other reference material – the kinds of books that people dog-ear and write in the margins of – will continue to be printed because we treat them like tools while working on related projects. It’s hard to see other formats surviving, though. How are you going to convince today’s youth to put down their iPhones and pick up something printed on paper?

The year 2025 is only a decade away. For the first mass extinction of paper to come true by then, all these dire predictions will need to travel at the speed of light.

Exactly!

A decade from now, authors, Amazon, and the publishers who are sure to follow, will be too busy translating their e-novels into other languages without making embarrassing mistakes. That will be everyone’s main concern. The war over “cover price” will be long over. Free market enterprise will set the price. It always does in the end.

I think third world countries will be the new marketing frontier ten years from now, not just for books but for e-everything. Authors and publishers could thrive with the Polaroid Theory of Marketing in those countries by providing them with cheap e-readers and free internet.

Dr. Edwin Land’s marketing strategy in the 1960s was to effectively “give away the camera to sell the film.” This was akin to financial suicide in an industry where cameras cost hundreds of dollars and the photographic film costs pennies to turn into pictures. But Land had a theory, which was this: people will pay dearly for instant gratification.

Land priced one version, the Polaroid Swinger,  under $20.00. Cameras were not household items in the 1960s until Land’s affordable entry pricing made them popular. But, where 35mm film was cheap – $4.00 to develop a roll of 36 photos – it had to be mailed to a company to be turned into pictures. It took about a week to process, and sometimes you got someone else’s pictures back instead of your own. That could get embarrassing. Polaroid sold ten pictures for $7.00, but you held your Polaroid picture in your hand one minute later, while the moment was still fresh. It was our first taste of instant gratification, and we showed great marketers like Edwin Land, Bill Gates and Steven Jobs just how much more we were willing to pay for it.

Create a $20.00 e-reader today and the Polaroid Theory guarantees that everyone of age in Africa, Asia and the poorer parts of the Americas will have access to all kinds of books. With today’s technology, all it requires is a few drones parked in the sky to gain access to millions – billions – of potential e-book buyers. This means instant global gratification for e-books and global extinction for print. A $20.00 e-reader could conquer the world with ten books for seven bucks instead of ten pictures. Everyone from author to publisher makes more money with the Polaroid Theory because millions of more copies are sold. The costs to create more copies spiral down with the economy-of-scale, and if the novel never catches on, the cost of failure is survivable.

Think bigger than that. It is possible bilingual e-books could give rise to English as Earth’s common language by 2025. It almost is now. Think of what that means to all fiction authors, regardless their native tongue.

Printed matter’s second life is destined to become firewood at some point during in the next decade. Even something as sought after today as a first edition of J. K. Rowling’s Harry Potter and the Goblet of Fire, I’m sorry to say. As an antiquarian dealer, I worry about this a lot. I’ve stopped investing in modern classics produced after 1980.

Tomorrow’s bookshelf is today’s trophy cabinet. By 2025, we’ll keep our treasured tomes locked behind glass and out of direct sunlight. When someone asks if they can take one out, we’ll smile and say, “I’ve got that book on my iPad, too, if you’d like to read it.”

Next Month: Back to the topic of writing. If the future of fiction novels is strictly digital, how will that affect the way authors pace their stories? Are we headed for the 140-character novel? Will an author need to work with an illustrator to have any chance of success? Is writing a novel morphing from solitude to team project? And, if so, then whose e-voice is this, anyway? Stop by next month and explore these thoughts with me.

Writing: Promises or Priorities?

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They say timing is everything.  I agree.

So is letting go.  That’s why I say to whomever “they” are that I’m extending my 10-hour book publishing challenge to December 18.

Why?  First of all, it’s my blog challenge and I set the rules.  (And my blog editors said it was okay.)

Second, I felt overwhelmed by things crashing into each other.  Fundraising to dance in THON clashed with my seeking financial support for my Indiegogo campaign.  The extra shifts for my part-time job slammed into prep work time for my Zentangle classes.

The last and most important time-suck of the month was me.  I watched my Major Crimes DVDs over and over, obsessing because the new season starts next week.  I wandered aimlessly through the playgrounds of Instagram.  I tell myself that writing haiku through Ku and Notegraphy phone apps was a productive use of my time, but, really, that was another distraction.

I sound just like that person I wrote about last month.

Now, I did catch a cold.  I was not so sick that wiggling my toes hurt, but I sniffled enough where leaning over my keyboard caused my nose to drip and drool on the keyboard. Any precious time I could snort the mucus back, I spent that time on my memoir.

Outside of that, I chose to be careless with my time, and now I’m here apologizing and making excuses.  Why did I not value my time and talent?

I thought about it.  I figured I’d have more success collecting donations for THON when I wasn’t asking people to buy my book.  Rather than compete with holiday parties and family events, it made more sense to me to plan a marketing strategy for my Zentangle classes in the New Year when I wasn’t marketing my memoir and my Indiegogo crowdfunding campaign.  At some point, the money from working extra hours at my job was not worth the time that could have been spent writing my memoir.

Are you seeing the theme here?  Believe it or not, I didn’t at first.  When you think about your responsibilities–I mean, really think about them–listing your life out like chapter outlines will identify the events that really matter to you. Here I’ve moved on to the next step, the follow-through that freezes many would-be writers: I’m letting go of extraneous tasks and planning.  Not everyone does that.  They usually give up.

I didn’t give up; I refocused. That’s not an excuse, although we may see it as such. If we do, then we fail, fizzle and flop.  I didn’t think I needed to prioritize, but I couldn’t identify what really mattered until then. Of all the items on my list, my memoir was most important to me.  Knowing that, I could push everything else aside.

All of this brings us back to the postponed eBook challenge. Yes, some readers who were expecting Part Two this month may be disappointed, but remember, I’m rescheduling it, not giving up.  Think of it as…increased anticipation.

How has this shift in priorities helped my memoir time? With the extra time, I was open to rearrange and commit to the Chapter order.  After doing that, the process flowed better. Both self-editing and finding an editor takes longer than I thought.  Re-launching the Indiegogo campaign was frustrating and disappointing, but the descriptions and perks are now more enticing.  I’ve explored marketing ideas and am planning specific actions of specific dates.  For other ideas, I’m letting those all percolate.

Did you make a writing promise to yourself and were unsuccessful?  No one can change what happened yesterday.  It’s been done, but that doesn’t mean you’re a failure.  How do we start fresh without feeling guilty?

First, forgive yourself.  We’re all human, but we can do simple, little things.  What should you consider when planning your writing time, or anything else, really?  I can offer some advice.

1. Don’t rely on To-Do lists.  From my experience, they appear organized but are often overwhelming, and thus counterproductive.

2. Don’t say yes to things just because that time isn’t blocked off on your calendar.

3. Break up your lunch hour by standing up and physically moving away from your desk.  If that’s the time you squeeze in exercise, give yourself permission to write during one or two of those times.  Take your laptop into an empty conference room or even your car to write away from distractions.  No laptop? Use paper and a pen, as we dinosaurs did in the pre-digital age.

4. Family and relationship time is important so look for ways to balance the two. I can write in the living room on the couch next to my husband as we watch episodes of The Big Bang Theory.

No matter what you do, the key is making the time.

Did I say any of this would be easy?  If it was, we’d be doing it all and there would be no need for me to write this post.  We’d all be published authors with worldwide readership.

We know self publishing is possible. I can’t promise readers will love your stories, but if you don’t publish, how will people be able to read them?  If you have already completed the 10-Hour Challenge and published a book, leave the link information below in the comments.  If not, then you have another 30 days.  Timing is everything.

Ready? Set. Go!

Slogging Through the Jungle with a Hatchet

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You may have heard something about the ongoing fight between Amazon and Hachette Book Group. It started in the boardrooms of both companies over the new contracts that, effectively, allow Amazon to set the prices for Hachette’s and eventually all publishers products.

But that’s not all. It also says the publisher, by a certain future date, must submit “electronic versions” of their books – and covers – with shipments, and to allow Amazon to print-on-demand (POD) any orders the publishers cannot fulfill within a specified amount of time. I haven’t seen the contract, but enough people have to warrant over 1000 authors signing a letter and buying a two-page ad in the New York Times Sunday Edition to protest the contract’s language. It’s getting nasty, just the kind of stuff that good, suspense novels are made of!

Diana Hirsch got this topic started back in August with her Amazon, Hachette and the wretched $9.99 price point, but I saw a sidebar there that warrants a bit more discussion. I wear both hats in this fight. My first novel, The Freya Project, was published by Countinghouse Press. I self-published my second book, Seoul Legacy, the Orphan’s Flu, with aid of the University of Michigan Library’s Espresso Book Machine. Anyone can use their million-dollar “book” printer. My per-unit cost in each case (tradition vs. POD) was about the same. The difference was that I could have printed just one POD book if I wanted instead of hundreds or thousands, so the overall publishing cost difference was huge and that’s what drove my decision to POD for my second book.

You can bet Amazon has a few Espresso Book Machines at the ready, and what’s really at stake here are jobs. Thousands of workers bees throughout the book distribution channel are about to be handed pink slips. Traditional printing houses will fall if they don’t get onboard the e-train, and the biggest ones will fall the hardest. Publishing is going to bleed all the way back to the pulp forests. This contract, this new business model, if it comes to fruition, will literally rewrite the definition of the word “print” in all dictionaries by the year 2050. I alluded to this in my blog back in March, And now, the 2050 POE prize winner for…. Amazon has already captured the prize – the consumer.

Don’t blame Jeff Bezos and his Amazon.com; he just expanded the vision. Blame Johannes Gutenberg; he started it when he put all the first scribes out of business! By 1460 – a mere 21 years after he invented it – Gutenberg’s moveable type presses were operating all over Europe. What happened next changed the course of history. Over the next 500 years, print would evolve into the worldwide format for all sciences, medicines, religions, and all other forms of education. It allowed us to record history and for the masses to learn. Jeff is merely taking over where Johannes left off.

I don’t care how they define “print” in 2050, so long I’m still able to read it. That’s the consumer’s hat I wear in this fight, and it’s the hat I care about the most. I don’t care what price point publishers put on e-books, either, so long as Mr. Bezos & Co. keep their long-standing consumer protection clause; Amazon’s seven-day, no questions asked, money back guarantee. If you don’t like an e-book, return it for a full refund within a week. I have both bought and sold eBooks this way on Amazon.com for years, and have yet to experience a refund from under either hat.

Amazon’s consumer protection clause is the rising tide that lifts all boats. If the author or publishing house insists on staying anchored to their price-point, then let them, just as long as the consumer can get a refund if they don’t like the book for whatever reason. Frankly, Amazon’s seven-day policy should be thirty-days, to encourage bulk purchases.

The main reason new authors have such a hard time breaking into the industry has been the same for hundreds of years; they are just not-quite-good-enough to warrant the all expenses required to “launch” a new author. Amazon’s proposed business model finally buries that hatchet. It allows a publisher to take a chance with someone or something new without the fear of going broke. It allows the author to take a chance without the fear of losing audience. It also allows the reader to take a chance without wasting a lot of time, or money.

Too many good voices are going unheard. For every one David Baldacci there are fifty Bonnie Virag’s. I dare you to put down her The Stovepipe, a true story about growing up in the Canadian Children’s Aid Society. Hers is the most gripping novel I’ve read since Frank McCort’s Angela’s Ashes. Virag only has 29 five-star reviews on Amazon.com, compared to McCort’s 2,400, but download The Stovepipe and I guarantee you will want to be number 30.

As I see it, new authors are the only authors who will need an agent – a megaphone, if you will – in the Amazon business model. Word-of-mouth has always been the best form of advertising. If readers like what you write they will tell two friends who will tell two friends, etc. They always have and they always will, especially where reading material is concerned. The internet only amplifies today’s voice, but it does so on the same scale that moveable type amplified reading almost 500 years ago.

Right now, Hachette & Co. should be driving fast and taking chances instead of slogging along in the fast lane and holding up traffic. Think of the internet as the carpool lane in rush hour, Mr. Hachette – give someone else a lift and you’ll both get there faster.  Smaller advances, say, a tenth of the size of Baldacci’s, could be paid to new promising authors. All publishers should be trying to find –and fund – new voices like Ms. Virag’s. If only one turned out to be as successful as David Baldacci or Frank McCort have they’d be in the money. Two or more and they’d be fat cats with cigars. Again.

 

Next Month. A look at what the future holds for pulp.

I have no doubt someone will print a 600th Anniversary edition of the Gutenberg Bible. I suspect all religious material will still be in “print” by 2055, but what chance do newspapers have? Or magazines? Or books? And, what does history hold for all the printed matter in existence now? Is a first edition of J. K. Rowling’s Harry Potter and the Goblet of Fire treasure or trash? Those questions answered, and more, in November. Thanks for dropping by!

You can write and publish your story in 10 hours

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I dare you.

Do you remember when writing was fun and carefree? I do. As a kid, I would pull out a notepad and write stories just because that’s how I chose to pass the time. I mostly wrote fantasy stories, some science fiction without all that technical mumbo-jumbo. My dragons had their own rules of behavior and almost every character had an apostrophe in their name.

I created bizarre plot twists. I didn’t fuss with grammar or sentence structure. I didn’t care if the stories were proper writing; I just wrote a rough draft that I always thought was complete. I had fun.

Somewhere along the way, writing became structured and proper. Because of that formal format reality, I look at those drafts now and I think, “What silly little creations.” Why did I bother? Why did anyone or I care?

I expect that if you’re reading this blog, you remember that feeling, or you know someone who has. You, as a reader, can tell when the writer was having a good time and when it was an assignment. I invite you to rediscover that freedom and write with abandon. No doubt, you still have one of those stories down on paper or in your head. This month, I dare you to complete it and publish.

I talk a lot about self-publishing as if it’s gospel. The fact that I’ve done it twice–soon to be three times–does not make me an expert, but I feel confident in it. I know the powerful feeling of control, a feeling that comes from writing, editing and finishing a piece of work. Hitting the Publish button on Amazon is a daring and satisfying moment. I want you to experience that feeling.

Why should you?

Even if you don’t dream of publishing, I challenge you to do this. It’s a sense of accomplishment to write a draft, to edit that draft and by publishing it that means you finish something that you’ve started. Maybe you just have a story to tell, say it’s a letter to your parents, and wouldn’t it be cool to download it onto their Kindle for Christmas? Maybe you have a story about you and your friend. How cool would that be?

When you were in school and had an essay exam, the class eventually ended and you handed in your work as-is. At that moment, you were done. It was a relief, wasn’t it?

National Novel Writing Month (NaNoWriMo) is coming up in November. The concept behind NaNoWriMo is to kickstart you into completing a full-length first draft, but writing 50,000 words in 30 days can be intimidating. Even though that breaks down to 1667 words a day, or 69 words an hour, that finite number may be too large to be comforting. I suggest something doable.

My idea is a spin off from JA Konrath’s blogpost back in August 22, 2013.  The idea mingled fun with structure. Pretend writing is your business. Sit down at the beginning of your 8-hour business workday and write a story, edit it and publish it online. It can be that easy.

My two published short stories have been a result of that challenge. My approach was to start at 8am with a cup of coffee and an open Word document. I write one sentence so the screen is no longer blank. Then I just write, completing my first, rough draft by 12noon. I take a typical hour lunch break. From 1-5pm, I rewrite and edit my text. You can format and upload your text in that timespan as well, but consider taking a dinner break, and then work an hour or two of overtime creating an account, formatting the text, uploading it to the site, and adding cover art.

True, each time I began with a vague story idea and direction, but that was it. There was no outline, no structure, and no definitive plan. I could just as easily have pulled out one of my silly little fantasy stories and see what I can do with it now.

My first e-Book experience was my memoir about a trip my mom and I took. The book–Mom, Star Trek and Las Vegas: A Grand Adventure required research because Trekkies or Trekkers will know if a name is incorrect or a date is wrong. I thought I could sit down in one eight-hour stretch, but I did not. I wrote an hour here, two hours there, made 20 minutes for research here and so on. I was committed to finishing it, whatever the timeframe.

Writers who took the 8-hour challenge, published by August 30. That was eight days after the issued challenge. I’ve read some of the published work and some of them read as if written in 8 hours. But so what? The author wrote, edited, and completed the work. That was the fun of it.

On October 6, after 18 hours and 45 minutes, give or take, I was an officially published author. That was 45 days after the initial post. Final word count: 5657 words, about 22 pages.

My mom memoir e-Book won a national award: third place in the NFPW 2014 Communications Contest.

My second eBook–Lessons from Dad: A Letter to You–was a prelude to my upcoming novel memoir. I released it on June 14, 2014: Father’s Day. I counted it by the number of edits–four, including initial draft–rather than hours, which I estimate took 12 hours. That book is 5111 words, or 21 pages. For 99cents, both books are a bargain read.

What’s the number one reason people don’t do this? Without conducting scientific research, my personal experience is “I don’t have the time.” Wrong. You don’t make the time.

You say you’re too busy, that there are too many other tasks distracting you? You have dinner to cook. Your kids have after-school activities and you’re the driver. You volunteer at the library. You work a 9-to-5 job and commute an hour each way. You have a report to write. There are weekly soccer matches to attend, so you wake up at 6:45am every Saturday. You go to church. You have a monthly date night with your spouse. Your favorite TV show has begun a new season. Repeat week.

Excuses. All excuses. They are reasons, but they are also excuses.

I will attempt this by my next blog post. So, what does my life look like? I don’t have kids to factor in, but I picked up about five extra shifts at my part time job between now and then. I’m traveling out-of-state, teaching Zentangle classes, co-hosting a monthly art group, having a Halloween scrapbook crop at my house, celebrating my 11th wedding anniversary, and raising funds to dance in February’s THON.

I am madly editing my dad memoir novel for ePublication on November 20, my father’s birthday. I’m promoting that book on Twitter, Instagram and my Facebook Author page. Let’s not forget that I have my own blog to maintain, including my annual Halloween blog hop post.  There are articles to write for Michigan Scrapbooker Magazine. I’m editing posts for this blog, critiquing submissions for this writers group, and writing the follow-up November post of this challenge. In utter madness, I also signed up for NaNoWriMo this year.

And there are the daily mundane To-Do items: doctor appointments, cooking, grocery shopping, laundry, mailing birthday cards. Did I mention I was married and have a husband to not ignore?

If I can find time in that, then you can make time in your schedule.

This is not a setup. I don’t have a finished work sitting in the wings planned for this blog challenge. I have ignored my Jimmy the Burglar story for way too long. I mentioned it first back on this blog in March and haven’t touched it since. That’s seven months. I’ve written segments in my head but nothing on paper.

Do you feel that if you don’t write for X-minutes at a time then you’ll lose your flow, and focus and might as well not even start? If you choose to accept this challenge, make it work for you. Don’t have a whole day? I bet you can find an hour a day for 8 days. Maybe 30 minutes for 16 days. Does it take longer than 10 hours? So what? Don’t let the timeframe freeze you, but use it as a guideline, an incentive, a strong deadline.

Don’t be embarrassed by it. Don’t expect best-selling material, although you might surprise yourself. It’s most likely a short story, and there is nothing wrong with that. My books are the length of approximately three of this 1650-word blog post.

What’s in it for you is a sense of accomplishment and completion. As writers, we are always in the middle of something. Or, we write that first draft and never go back to it. I’ve done NaNoWriMo for three years, and I have yet to continue one of those 50K drafts. Unfinished work is a plague on would-be writers.

Stop whining.

You raise kids and release them into the world after 18 years. You write that college essay in 50 minutes and then submit it for a grade. You plan a wedding and eventually the bride walks down the aisle. At some point, there’s that moment of letting go. Stop the mindless edits and let your writing be that free.

As an incentive, I promise to download your book and read it and review it, even if it takes me a few months to get through them. Add your link to the comments section in my November 18 post, or share your thoughts about the overall experience.

Discover what kind of book you can to write in 10 hours!

Crowdfunding Your Writer Dreams

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Did you know people would donate money to help publish your book?

I’m not talking about a publishing house advance. I’m talking about regular people like the grocery store clerk, other writers and your favorite coffee shop barista.  These people believe in you and your project.  How is this possible, you ask?  It’s because of crowdfunding.

Crowdfunding is “the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the Internet.” These sites allow artists and inventors to connect with supportive people who are willing to invest in something they believe in a product as much as you do. The methodology is similar to the phone fundraising campaigns by public television stations: People give you money to work on your project. You give them stuff in return as thanks.  That’s it.

Weird, right? Why would strangers believe in your work so much that they want you to succeed?  That they want to read your book and help you get that published?  I mean, it’s one thing to ask a friend “Can I borrow $20?” only these people aren’t necessarily intimate in your life.  Since I cannot draw from my 401K, cash in my vast inheritance or withdraw from my millions in lottery winnings, I am exploring this option to get funds to hire an editor and cover artist.

After discussing experiences with others who have used various crowdfunding sites,

I chose Indiegogo for my experiment. Kickstarter was my initial choice because I had explored the site previously, but you only receive the funds if your project is completely funded.  If you ask for $600 but only get $597 in pledges, all the money refunds to the backers.  Indiegogo gives you the option to set up your account to keep whatever money you’ve raised minus a percentage.  To me, something is better than nothing is, so that sold me.  I also found more book projects on that site than on others to use as examples.

HOW TO GET STARTED

To begin a campaign, you have to do some initial research about costs and timing. How much does an editor, developer, or production house charge for their services?  What company offers the best quality of materials?  What is the turnaround time?  Once you have that information, you’ll need to backtrack to determine an end and start date.  Crowdfunding sites offer different lengths for your campaign, much like running an eBay auction.  You have to set up your account, fill in project ideas, possibly make a video…and all of this takes time, so backtrack even further.  Time management is important here.

WHAT WILL I OFFER?

Since I’m writing a memoir, I am looking for personal things. I can’t name a character after a backer–although if I was writing a fiction novel, I’d offer that perk–but I can offer other things like  photos of me and Dad, special unpublished stories, autographed limited print editions, or even an actual letter from Dad to me.

HOW DO I FIND THESE PEOPLE?

How will I find these helpful, adventurous folks to contribute to my dream? Aside from my email list of friends and relatives, I plan to promote it on my various social media.  This is where my “author’s platform” comes into play.  I have a network of people who like my tweets, who read my blog, follow my boards on Pinterest, enjoy my Instagram writing photos, connect with me on LinkedIn and are Facebook friends.  It’s a start.

CONCLUSION

Setting a deadline is good for motivation. Proclaiming it to the world, holding myself accountable to others is a good thing.  My book is publishing on November 20, 2014, which was my Dad’s birthday, and that’s a very good thing.  I have a lot to do in the next 61 days.  If you want to follow my progress, check out my memoir campaign [coming soon].  I’ll continue to share my experiences here and on my personal blog, Wolf Howlings.  I hope you’ll learn something along with me.  It’s a bold new world out there, and you have to be bold.  Just like Dad, I am bold.