In publishing, the conventional wisdom is that authors are their best marketers. This idea is sometimes a hard pill to swallow. Authors love to write. That’s what they do. Marketing is a distraction that should be pushed on to the publishers. Right?
People buy books because they like the premise, the subject, and/or the author. One would be hard pressed to find someone who says, “I love books by this ___ publisher. I get everything they put out.” An author carries far more influence, or at least they can if they put energy into their marketing. If the book is an author’s conduit with the writer for developing a relationship, marketing keeps it alive until the next publication nourishment.
Social Media is an author’s friend. It’s a bounty of tools to engage with a potential readership before, during, and after a piece is written and published. Publication alone is like standing alone in a desert at night. There is no one to hear you sing, shout, or whisper. Social media like Twitter and Instagram is the equivalent to having a megaphone to start. Build a network of followers and use relevant hashtags (#) turns the megaphone into a satellite television broadcast to local communities. Here are some authors who do an amazing job with their “broadcasts”:
- A. Konrath: Twitter – @jakonrath – http://jakonrath.blogspot.com/
- Sylvia Hubbard: Twitter – @sylviahubbard1 – https://sylviahubbard.com/
Hashtags are a powerful tool for expanding one’s influence.
- #dwriters – all things about author’s craft and staying up to date on publications on this site: Deadwood Writers’ Voices.
- #amwriting – find an eclectic resource of writing references and conversations by writers.
- #2write – an up and coming place for resources on writing. Soon to be a chat group for live conversations by aspiring and published authors.
More on hashtags in the next installment. But here’s an article with 44 Essential Twitter Hashtags Every Author Should Know.
John McCarthy, Ed.S. has a forthcoming book in late 2016: So All Can Learn: A Practical Guide to Differentiation
Check out the May edition of Deadwood Writers Voices. Here is a sampling of what you can expect:
The Trip of a Lifetime: Australia and New Zealand Part 1 by Barbara Pattee on May 6
Barbara describes in detail the beginning of the enlightening tour she and her husband took to two island nations on the other side of the world.
Hot Blacktop, Ch. 11 Full Throttle, by Wendi Knape – @wendijowrites on May 10
Sienna’s shields protecting her heart are starting to break. Will she finally let Saint tear them down? Read Hot Blacktop’s Chapter 11, Full Throttle to find out.
Coffeeshop Chronicles by Diana Hirsch – @dianahirsch on May 18
Follow the monthly caffeinated escapades and explore life, opinions and values through coffeeshops, even if you’re a tea drinker.
Memory? By Claire Murray – @ClaireAAMI on May 21
Why do we remember some things so clearly and forget others? Why, on some occasions, when we hear a chance comment, do memories come flooding back but other times when we try to remember something we can’t?
Fine Dining by Sue Remisiewicz – @SueRemi on May 24
A monster reemerges after being buried for centuries and craving human flesh to eat.