Author Archives: John McCarthy

Editor’s Log: Creativity Wisdom from a Rock & Roll Star: Bono

Writing is a journey without a permanent destination. Each story that we tell is only the part of the iceberg that appears above the surface. Sure, the great authors show tremendous depth in their stories like Toni Morrison, Ernest Hemingway, and Chinua Achebe. One of the ways that their stories are remarkable is by what’s left unsaid.

Writing is like other creative processes in that the skills to acquire and strengthen are limitless in how much one can develop. Bono, the lead singer of U2, reminded me of this in his recent interview with Rolling Stone magazine. The article is titled: Bono: The Rolling Stone Interview. Much of it sounds like a recording of a conversation between two people in a room, which I suspect was the case.

In the interview Bono shares much about his creative process and growth. It resonates with what I’ve heard others who create for a living. After 40 years of success in an industry that is tough to stay relevant, Bono and his bandmates continue to seek growth.

He talked about learning how to write music through structures like from musical theater as way to create sounds that stay with people—in a good way J
He reads voraciously across multiple genres. For example, he references the work from Saint Paul, “…he writes this ode to love, which everybody knows from his letter to the Corinthians: “Love is patient, love is kind. . . . Love bears all things, love believes all things” – you hear it at a lot of weddings.”
He analyzes song lyrics such as from Dylan like one does with poetry. Because good music IS poetry.

Creativity is a demanding mistress who is there for you if you commit totally to her. Dedicating time and thought brings about moments where I feel like I’m in “the zone”—this perfect cocoon of synchronicity where ideas, emotions, and structure flow melodically.

Bono reminded me that to get those moments requires preparation, study, and dedication. Sometimes it’s easy to get distracted with doing “stuff” that feels real in the moment. It’s getting stuck in the minutia and not organizing time set aside for that which we love the most: Creating. My takeaway is a reminder to do these things more, if I want to stay creative:

Reading others
Journal
Dialog on topics that move me to laugh and to tears with people who disagree and agree with my perspectives. Avoiding “the conversations” diminishes the depth of creativity
Being comfortable with being uncomfortable
Exercise
Notice how I am creative in areas of work and non-work
Most importantly: truly listen to others, the world, and my inner self

These last couple of days, I’ve been listening to U2 songs, both the ones that I’ve always loved, and now the ones that I’ve not paid too much attention. I listen for the joy, and to learn author craft from someone I admire even more now that he’s shared the gifts of his reflections.

Editor’s Log: Brain Training – Commitments not Resolutions for 2018

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Have you every wondered why it was so hard to do something that you want to do, but seem to avoid doing it? For example, wanting to write for an hour to get started on that story–suddenly the dishes need hand washing, the trash cans need clearing out, and the dogs need walking. While completing these chores, the plan to write is still present, but never happens.

I listened to a scientist on NPR talk about how the brain builds connections that solidify the habits we engage in. The brain wires and rewires, in part, based on what we focus on doing. Spend lots of time doing the same things in the same way, and the brain records those practices. This might explain why habits are so difficult to change.

There is hope. The brain is adaptable. We just need to plan reasonably and patiently what is to be accomplished, or what new habits to create. Using the above example, writing for an hour in a day might not be where the person’s can find success. Start with 5-10 minutes of dedicated writing. This goal is easier to accomplish than the hour. If you write longer once, celebrate the moment with a fist pump. Then get back to it. At some point, in a week or month, add 5-10 minutes. Again, keep it “easy”–writing is never easy 😉 This repeated practice can lead to the brain recording new habits.

Keep the rules and boundaries simple and limited. Less is more. It’s not important that you write in the morning, use a specific journal or word-processor, or sit at a certain cafe table because that is most conducive to your writing. Those restrictions can be obstacles to the important outcome: Just write. When those conditions are available–great–just do not allow them to get in the way.

Failure is not an end, it’s a growth opportunity. If I write everyday and then I miss two days, stopping is not an option. Reflect on what caused the lost practice. What it just chance or some obstacle that needs to be addressed. Next: Jump back in.

As you create your writing resolutions, what are you willing to do that is already in your habits? What will take some brain growth over time? Be intentional and reasonable so that success will come.

Here are some writing commitments shared:

Wendi Knape

Dive deep into A NEW LIFE, book 1 in my vampire series, and see what needs to be done so it’s ready to be published.
Write on a schedule instead of when I feel like an idea is brewing.
Market HOT BLACKTOP more.
Continue to develop new stories in a loose format so when I’m ready I can start writing the novel.

John McCarthy

Expand promotion of my book: So All Can Learn: A Practical Guide to Differentiation
Read at least 12 books this year.
Write 1-2 short stories.

What are your Writing Commitments for 2018? Share them in the comment section.

Remembering Phil, great author and friend

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We began a 20-year friendship that I hold dear inside my heart. We bonded over our love of writing. Phil was always the more dedicated author. He participated in several writer’s groups simultaneously. One time, he insisted that we should form a group that met at noon on a week day. His belief was that authors make sacrifices, and for the small group that we formed, taking time off of work was ours. I requested time off from my boss to make each meeting. Phil made the same requests, for which he gave permission to himself.

In those 20 years, he published The Freya Project, a technology thriller and Seoul Legacy: Orphan’s Flu, an international thriller involving our fears of North Korea, which Phil predicts much of the conflict we see today. That was Phil’s gift. He wrote about cultural settings that exist now and where could they evolve in the near future. If asked about the setting of his stories, Phil often said, “my stories are set five minutes into the future.” Phil did extensive research into his novels that enabled him to turn dense subject matter into compelling prose for a wide readership to get sucked into the drama.

Recently, I reminded Phil about when he asked me to be his publicist for promoting The Freya Project. My job was to get Phil into stores to give talks and sell his book. I did, and in the process I learned so much about the book promotion side of being an author. Phil was passionate about getting his novel out to the public. That 3 to 4-month experience prepared me for when my book came out this year. Everything I do now to prepare, I owe a deep gratitude to Phil.

His latest novel, “Broken String” yet to be publish, takes a compelling look at a family who struggles with the tough decisions around a woman who discovers joyous and tragic news: She’s pregnant and she has cancer. Phil worked on this book, while fighting his own battle. Each chapter that he shared at the Deadwood Writers Group received praise and debate around the layers of conflict faced by the family.

As part of the Deadwood Writers group, Phil drove over an hour from Troy to Northville once or twice a month. He almost always had a chapter or query letter to share for feedback. A Phil ism that the group adopted early on was: “a reader should be able to jump into the middle of a story, and know if the writing is good.” This wisdom, one of many gems, is an important guide to all writers.

Phil contributed a monthly story or article to the Deadwood Writers Voices, our blog. His current serial, The Crow story, will be thankfully continued by his son, Jack. There is more compelling prose to come.

Visit Phil’s writing on his website at http://www.philrosette.com, or Amazon, or here at Deadwood Writers Voices.

Phil lives on through his stories.

Editor’s Note: Author Promotion Strategies

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Sisyphus, from Greek Mythology, rolls a boulder uphill for eternity. With each attempt, the boulder rolls back downhill and Sysyphus must start the task anew. This is the author’s task once a book is published.

Some authors think that the publisher does (or should do) most of the promotion to sell their books. They might reference the Bestseller’s List for authors who’s latest book cover is promoted in stores, mailers, and social media. Places like Barnes and Noble and Books A Million have posters of books and authors to entice shoppers. As of this writing, Amazon is promoting books recommended by their editors. How do these books get on the ad banner, much less make the list?

I don’t have the answer. My publisher for So All Can Learn: A Practical Guide to Differentiation (see description) has not told me, but is it her responsibility? The answer to that question is what I’ve been told by other authors before me, and when I did book publicity for a friend and excellent writer Phil Rosette: The best person to promote an author’s book is the author.

Publishers do promote the books. They have many that they must get air time on their website, mailings, and at the relevant book events. For most authors that’s as good as it gets. The few with high advances on royalties might get more investment in marketing. Again, a publisher has many books to promote. Considering the books you see on an end shelf, or display tables. Many are not rotated so that different authors are on display for the consumers. Likely, the same books will be presented week after week, because the publisher paid for the service. This practice is not exclusive to the book industry, as the same is found in many stores from clothes to groceries.

The author must be proactive in their book promotions. Sylvia Hubbard, author and book marketing coach, was once asked how long should an author promote their book? She responded (paraphrasing), how long do you want your book to be read?

If the best person to market and sell a book is the author, what should the author be doing? A few ideas include:

Use social media to keep the book in people’s minds. Keep the message fresh. Connect the book content to events or special dates throughout each year.
Share ideas and content that others would be interested, and find relevant ways to reference your book. For example, So All Can Learn can be purchased at Rowman & Littlefield for 20% off using the code: RLEGEN17 OR the Kindle version (as of this writing) is on sale for $9.99.
Present at events such as conferences, stores, and schools. Again like item 2, use topics that interests potential buyers, and that also tie-in to your book.
Recruit and invite people to read and write reviews for your book. Have them post the reviews where potential readers look, such as: Amazon, Good Reads, Barnes and Noble, and other sites. When potential buyers see that others have read your book and posted a positive review, they might be more likely to buy the book.
Create a website for your book. Here is mine for So All Can Learn.
Write a blog with new ideas and insights. Include links to your book. Write weekly, advice I’m working on for myself 😉
Establish a listserv that you can share content you’ve posted on your blog and social media. Send out once a week or 2-3 times a month. Find the balance that works for you and your listserv. The key is content that they find relevant.
Give your book to key influencers. If they like the book they might share it with their networks as recommendations.
Use images related to your book where possible.

Many of these suggestions require you to put yourself out there. Some have suggested that self-promoting one’s book may be seen as negative. Who is best to sing the merits of a book other than the author? There may be a line between hard sell and convincing others that your book is worth the time. Being subtle all or most of the time will leave you with a dusty pile of untouched books. The result is that a publisher will wonder why you didn’t do more when sales are low. Most authors on the best sellers list started without name recognition, and had to become known. Those who were already known, likely had to establish themselves within their respective field. An author who chooses not to promote their book may become a best-kept secret, and lots of unsold books.

There are more ideas to try. This is a beginning. It will be time consuming, yet how important is your book? Catch your breath, and start rolling that boulder uphill–again, again, and again…

Editor’s Note: Writing isn’t the Difficult Step